STOUFFVILLE – In response to the annual influx of kittens, the Ontario SPCA and Humane Society are receiving critical support from Pet Valu. The pet retail company has provided a $180,000 sponsorship through its Companions for Change program to enhance the care of orphaned kittens, pregnant cats, and other felines in the SPCA’s care.
This sponsorship will renew the Cat Cabin Program, which offers a calming environment for cats and kittens during their stay at shelters or foster homes, helping them transition to their forever homes more smoothly.
“The unfamiliar environment of a shelter or foster home can be very stressful for cats and kittens,” said Sonya Reichel, Vice President of Operations at Ontario SPCA. “A cat cabin creates a safe and enriching space for them to hide, perch, and mark their scent. These cabins are vital throughout the year, especially during kitten season when we are caring for many cats.”
The cat cabins, made from sturdy cardboard, come in two playful designs: Cabin in the Meow-tains and Miami Beach. Each cabin includes two entrances, a flat perch, and a cozy enclosed area. Kittens often enjoy running through the entrances, while cats appreciate the secure space to perch or snuggle.
When a cat is adopted, the cabin can be converted into a carrier, providing a familiar space during the transition to their new home. The cabins are designed to ease the cat’s adjustment in the unfamiliar surroundings of their forever home.
Tanbir Grover, Pet Valu’s Chief of Marketing and Digital Officer, emphasized the importance of the company’s partnership with Ontario SPCA. “The Ontario SPCA plays a vital role in caring for the many pets in need across the province. Our Companions for Change program aims to provide impactful support to animal rescues and shelters making a difference in their communities,” said Grover.
In addition to the Cat Cabin Program, Pet Valu will offer its new Pet Parent Guide, which includes tips, checklists, and up to $300 in savings for pet supplies to those who adopt a cat or small animal through an Ontario SPCA center.
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