Mid America Pet Food, the parent company behind premium pet food brands such as VICTOR Super Premium Pet Food and Nature’s Logic, has announced Eric Dahmer as its new Chief Marketing Officer.
Dahmer brings extensive experience in brand development and marketing, having held leadership roles at companies like Pet Honesty, Nature’s Way, The Kraft Heinz Company, and Johnson & Johnson. With expertise in e-commerce and brick-and-mortar strategies, Dahmer is set to oversee omni-channel branding, digital marketing, and e-commerce commercialization as Mid America Pet Food continues its rapid growth in sales and market share.
“Eric’s deep experience with both established and emerging brands, along with his track record of driving growth, will be a key asset as we continue to innovate and expand,” said Jeff Caswell, CEO of Mid America Pet Food.
The company is renowned for its nationally recognized brands that cater to the nutritional needs of pets across all sizes and life stages. Dahmer expressed enthusiasm about his new role, stating, “Mid America Pet Food brands hold significant potential within the rapidly expanding pet care industry. My priority is to enhance omni-channel development, grow market presence, and strengthen our relationship with pet owners who trust our brands for high-quality nutrition. By leveraging our legacy of trust and performance, we aim to achieve robust growth in sales and market share.”
This announcement follows the appointment of Jeff Caswell as CEO in July, as Mid America Pet Food continues to expand. The company has made substantial investments in its team and manufacturing facility in Mount Pleasant, Texas, ensuring top-tier quality and food safety standards.
Founded in 2007, Mid America Pet Food produces several highly regarded pet food brands, including VICTOR Super Premium Pet Food, Nature’s Logic, Eagle Mountain Pet Food, and Wayne Feeds. Its products deliver premium nutrition at various price points, catering to the diverse needs of pet owners.
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