Picart Petcare, a leading pet food company in Spain, has launched a refreshed range of wet cat food under the Picart Select Extra Care Wet brand.
In a statement, the company explained that the overhaul was designed to “adapt our products to market trends and demands, as well as continue our commitment to providing furry cats with food that promotes their well-being and health.”
Alongside formula enhancements, the packaging for the new Picart Select Cat Wet cans has been completely redesigned. A key improvement is the alignment of the new packaging design with that of the Picart Select Extra Care dry food range, the company said.
Founded in 1953 and based in Barcelona, Picart Petcare offers a broad variety of dog and cat food products. Last year, the company inaugurated a new production plant in Can Prat, located in the Catalonia region of Spain.
Meanwhile, Poland’s RF Deer, known for producing dog treats made from moose and roe deer, is expanding its product portfolio. The company primarily sells its products across the European Union, receiving positive customer feedback on its dog treats.
“We source our raw materials in Poland, and we sell across the European Union, which is our main market,” said Rafał Foik, CEO of RF Deer. “We’ve received great feedback on our dog treats, and now we aim to introduce new products to our range.”
RF Deer’s expansion plans include launching a new line of dog chews with probiotics. Looking further ahead, the company intends to create its own insect-based pet food brand.
“We are currently involved in white-labeling and selling our products under our brand. In the future, we want to invest in building the RF Deer brand to increase its recognition in Poland and other European markets,” Foik explained. “Expanding our product line will be key to achieving this goal.”
RF Deer is a family-owned business located in Gliwice, in southwestern Poland.
In another development, Czech pet food producer Vafo Group has opened its third warehouse in the Czech Republic. Situated in Panattoni Park Zdice, the new 12,000 sq. meter (129,200 sq. ft) facility will store packaging materials and dry ingredients.
“The warehouse’s strategic location, just over 100 kilometers from the German border and close to the D5 highway, ensures excellent access to key European markets, facilitating efficient logistics and distribution,” Vafo Group said in a statement.
The company did not disclose the investment’s value, but emphasized that the warehouse is part of an industrial zone focused on sustainability. The building includes a rainwater retention system, which supports efficient water management and underscores the company’s environmental commitment.
Vafo Group said the new warehouse will help meet the growing global demand for its products while aligning with its sustainability objectives.
This year, the company celebrated its 30th anniversary. Since its founding in 1994, Vafo Group has become a globally recognized leader in super-premium pet food brands. In 2023, the group saw a remarkable 20% increase in sales, reaching approximately 490 million euros (US$529 million).
Vafo exports its products to over 90 countries worldwide and ranks sixth among Europe’s top ten largest pet food manufacturers. Some of the group’s notable brands include Brit, Carnilove, Pooch & Mutt, and Hau-Hau Champion.
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